Search engine optimization is vital to a business’/website’s traffic. Technology is which SEO is improved is never changing and always evolving and you need to be ahead of the curve and use different technology effectively to have good rankings on search engines.
One technology you can use is shorteners. URL shorteners such as the one by Toroox, makes your links more eye-catching, neat and aesthetically pleasing. It can make your links more attractive. A lot of people use mobile phones to browse the internet and if you’re wanting more mobile phone hits, a shortened URL is a must as it fits easier and looks a lot cleaner on the small screen of a mobile. URL shorteners also can monitor your traffic, let you know how many visitors are using that specific link. The more your content is shared, the more your SEO will improve and shortened URLs help your content being shared online as when somebody is sharing a link, on for example, twitter, they will not put a huge URL into their tweet, opting for the more neat short URL.
SEO/ranking specialists say that, albeit short URLs being clicked aren’t directly the main URL, it won’t effect your SEO negatively, only improve it because Google considers that short URLs are just like any other regular 301 redirects and will note this in their rankings. Hence, say your small business has a Twitter account, it might be more attractive to use short URLs in your tweets that redirect to a specific page on your website, such a page containing a product, as it looks more appealing in a tweet and will increase traffic flow to your website, as nobody likes a long URL, especially on twitter which already restricts your character amount and with this increased traffic, it will only positively impact your SEO, as search engines consider short URLs like any other 301 redirects.